In 2019 we conducted in-depth brand and consumer research for Sika, a $13B global specialty chemicals company that creates products that bond and protect industrial constructions. Our insights and positioning work laid the foundation for creative interventions to help grow and clarify Sika’s brand persona.

From this, we developed a broad US brand campaign and accompanying creative assets to celebrate the authentic and unique elements that differentiate Sika from the competition.

Since that initial work, we have been a high-level creative partner for Sika. For their Marine category, we were asked to create an impactful and compelling national campaign that elevates awareness.

Our approach to authentic storytelling highlighted the individual connection to the brand and products, focusing on real users in their everyday environments, using Sika products to meet their needs and accomplish their goals.