When Michelin tires developed their newest set of Pro4 bike tires, our team was tapped to create a series of promotional videos.

We followed a cycling enthusiast in New Hampshire, to develop a narrative and visuals around the tires’ performance. We employed a handful of techniques to document the tires’ features, the rider’s experience, and the technical aspects involved in building custom bikes. 

Through his love of biking, we understand how critical the smallest details are in creating an enjoyable experience.