Herradura’s Tequila Ultra is the ‘Essence of Smoothness’. Produced with a sustainable plant-based charcoal for its characteristic charcoal filtration, the result is a supremely smooth Añejo Cristalino with a crisp, clean finish.

For this project, we explored a more sophisticated, sleek, and paired down showcase of the bottle and the liquid with the creative challenge to represent smoothness and clarity, reinforcing a superior drinking experience with a Cristalino.