Founded in 1949, the Fund for the Arts (FFTA) is one of the two oldest United Arts Funds in the country.  FFTA supports, promotes, and develops arts, artists, and arts organizations to help create a healthy and vibrant community for all. Since their founding they have raised over a quarter billion dollars that have directly and indirectly benefited millions of people and scores of organizations in our community. 

In 2022, the Fund came to KERTIS to launch what would become the I Am An Artist. campaign, an invitation for the citizens of Louisville to collectively imagine ourselves as included in and inseparable from the creative communities we want to see thrive. After all, if I Am an Artist. (too), I’m going to be invested in celebrating and supporting the critical mass who share that title with me. We begin to understand our roles as crucial members of a community that transforms, enriches, and enlivens our city.

We built the campaign with the goal to showcase individuality, and challenge the concept of ‘creative’. We focused on portraits and videos of individuals in their daily lives, honor all abilities and perspectives, and empowering everyone to identify as an artist. 

The campaign was broadly promoted via a website, social media, billboards, and print.