Mountain Association for Community Economic Development

KENTUCKY TOGETHER CAMPAIGN
The Mountain Association for Community Economic Development (MACED) partners with local, grassroots organizations to build upon the strengths of Kentucky and Central Appalachia to create economic alternatives for the community. They wanted to begin a campaign about the need for statewide tax reform. Taxes are a divisive subject. We knew that direct but sensitive communication was going to be key. 
MACED partnered with us to develop a complete campaign identity, from name development to website creation, and everything in between. “Kentucky Together” launched in January 2016 with messaging designed to appeal to all Kentuckians. 
We captured the frustrations of Kentuckians who were affected by the funding cuts, but we extended the conversation to emphasize the positive outcomes that would result from tax reform. 
SERENA / WE'RE IN THIS TOGETHER
MATTIE / INVESTING IN OUR KIDS
KIMBERLY / FIGHTING FOR A LIVING
With a campaign founded on unity, we saw growth and buzz associated with this campaign. Our work with MACED continues as we develop stories around this complex issue. 
The Mountain Association for Community Economic Development (MACED) partners with local, grassroots organizations to build upon the strengths of Kentucky and Central Appalachia to create economic alternatives for the community. They wanted to begin a campaign about the need for statewide tax reform. Taxes are a divisive subject. We knew that direct but sensitive communication was going to be key. 
MACED partnered with us to develop a complete campaign identity, from name development to website creation, and everything in between. “Kentucky Together” launched in January 2016 with messaging designed to appeal to all Kentuckians. 
We captured the frustrations of Kentuckians who were affected by the funding cuts, but we extended the conversation to emphasize the positive outcomes that would result from tax reform. 
SERENA / WE'RE IN THIS TOGETHER
MATTIE / INVESTING IN OUR KIDS
KIMBERLY / FIGHTING FOR A LIVING
SERENA / WE'RE IN THIS TOGETHER
MATTIE / INVESTING IN OUR KIDS
KIMBERLY / FIGHTING FOR A LIVING
With a campaign founded on unity, we saw growth and buzz associated with this campaign. Our work with MACED continues as we develop stories around this complex issue.