Brown-Forman

RESPONSIBILITY
Brown-Forman is a leader in corporate responsibility, going to great lengths to uphold a culture of care and respect as they grow their company. Every two years, Brown-Forman produces a responsibility report, outlining goals, initiatives, and an overview of their corporate responsibility efforts.
One of the key features of the 2017 report was the development of three videos that told the story of the company’s approach, bringing to life many of the report’s topics, including Brown-Forman’s approach and theory behind responsibility. From there, we launched into two additional stories that further supported the overview narrative. 
“One of the most challenging pieces was giving a specific brand voice to the Responsibility team. Though they are part of Brown-Forman corporate, they have their own personality and voice, and wanted to have their unique identity become apparent in these videos. ”
Hannah Jezreel, Account Strategist
BUILDING FOREVER / PRESERVING AND PROTECTING JACK DANIEL'S HOMEPLACE
THE RESPONSIBLE WAY
Brown-Forman is a leader in corporate responsibility, going to great lengths to uphold a culture of care and respect as they grow their company. Every two years, Brown-Forman produces a responsibility report, outlining goals, initiatives, and an overview of their corporate responsibility efforts.  
One of the key features of the 2017 report was the development of three videos that told the story of the company’s approach, bringing to life many of the report’s topics, including Brown-Forman’s approach and theory behind responsibility. From there, we launched into two additional stories that further supported the overview narrative. 
“One of the most challenging pieces was giving a specific brand voice to the Responsibility team. Though they are part of Brown-Forman corporate, they have their own personality and voice, and wanted to have their unique identity become apparent in these videos. ”
Hannah Jezreel, Account Strategist
BUILDING FOREVER / PRESERVING AND PROTECTING JACK DANIEL'S HOMEPLACE
THE RESPONSIBLE WAY