MADE FOR ME

APPLIANCE MEDIA CAMPAIGN
In 2014, our client launched a new campaign, “Made for Me”, shifting focus from the products to the owners of their appliances. As a long-time storytelling partner, we were asked to create a series of videos that showed real people in their real kitchens.
We searched through thousands of families to find authentic stories that showcased the innovation and functionality of the appliances through the lens of everyday life. Each video tells a unique story of family and tradition through their time together in the kitchen. 
We wanted to elevate how the right products can help transform a house into a more-organized home, and simultaneously give time back to the families.  
NEWKIRK FAMILY
MELISSA LOWE
LAUREN ROGERS
In 2014, our client launched a new campaign, “Made for Me”, shifting focus from the products to the owners of their appliances. As a long-time storytelling partner, we were asked to create a series of videos that showed real people in their real kitchens. 
We searched through thousands of families to find authentic stories that showcased the innovation and functionality of the appliances through the lens of everyday life. Each video tells a unique story of family and tradition through their time together in the kitchen. 
We wanted to elevate how the right products can help transform a house into a more-organized home, and simultaneously give time back to the families.  
THE NEWKIRKS
MELISSA LOWE
LAUREN ROGERS
THE NEWKIRKS
MELISSA LOWE
LAUREN ROGERS