Against the Grain

LOCAL LINEUP
The Local Lineup is a monthly concert series created by Against the Grain Brewery in Louisville, KY. The idea was to pair six local bands with different styles of Against the Grain beer.  
The Local Lineup is a monthly concert series created by Against the Grain Brewery in Louisville, KY. The idea was to pair six local bands with different styles of Against the Grain beer.  
Sure, these were some of Louisville’s best artists, but we needed a way to re-energize local support and highlight the partnership with AtG, putting the focus on the beers as much as the band. 
We created one short music teaser for each performance, focusing on concepts within each artist’s song to broaden the scope of production. Every video took a drastically different turn, from animated lines on a black backdrop, to a plasticized zoo of safari animals partying in the steam of a backyard hot tub soiree.  
Sure, these were some of Louisville’s best artists, but we needed a way to re-energize local support and highlight the partnership with AtG, putting the focus on the beers as much as the band. 
We created one short music teaser for each performance, focusing on concepts within each artist’s song to broaden the scope of production. Every video took a drastically different turn, from animated lines on a black backdrop, to a plasticized zoo of safari animals partying in the steam of a backyard hot tub soiree.  
B R E N D A / A BEER
WAX FANG / CITRA ASS DOWN
PLEASURE BOYS / RICO SAUVIN
“The only rule was: have fun. We wanted the bands to see these videos as an expression of their look and sound. And most important, we wanted them to have a good time.”
Taylor Killough, Producer
JAMES LINDSEY / PILE O FACE
DISCOUNT GUNS / SHO NUFF
FREDERICK THE YOUNGER / KAMEN KNUDDELN
B R E N D A / A BEER
WAX FANG / CITRA ASS DOWN
PLEASURE BOYS / RICO SAUVIN
We zeroed in on abstract concepts within each artists’ chosen songs to broaden the scope of production. Or, like in the case of the artist James Lindsey who has so much lyrical content to work with, we decided to shoot on a plain background and use animation to illustrate his words.
“The only rule was: have fun. We wanted the bands to see these videos as an expression of their look and sound. And most important, we wanted them to have a good time.”
Taylor Killough, Producer
JAMES LINDSEY / PILE O FACE
DISCOUNT GUNS / SHO NUFF
FREDERICK THE YOUNGER / KAMEN KNUDDELN